On September 12,2024, the signing ceremony and press conference of the strategic cooperation project between Avant Sports and the International Basketball Federation (FIBA) on FIBA 3×3 was held at the headquarters of Shenzhen Avant Sports Industry Co., Ltd. Thus, Avant Sports will become the only official partner of FIBA 3×3 global grandstand seats in the next five years. Both parties will work together to develop innovative and sustainable sports event solutions to continue to expand the influence of FIBA 3×3 global events.
This partnership aligns with FIBA’s ongoing commitment to sustainability, a principle that has been at the forefront of its operations, especially after the renewal of its International Organisation for Standardisation (ISO) 20121 certification. This certification, which was first awarded in 2022 by the British Standards Institution (BSI), recognizes FIBA’s dedication to hosting sustainable and environmentally responsible 3×3 events globally.
Avant Seating, established in 1994, has consistently maintained its leadership position in the sports facilities industry by providing top-tier products and solutions to major stadiums, venues, and sports grounds worldwide. Our products, which include stadium chairs, telescopic seating systems, and metal structural bleachers, have been certified by leading international sports events, including the Olympic Games, FIFA World Cup, F1 and the Asian Games.
“Partnering with Avant Sports (Seating), a company that shares our vision for sustainable and innovative sports solutions, is a significant step forward,” said Alex Sanchez, Managing Director FIBA 3×3. “This collaboration not only enhances the quality of 3×3 events but also reaffirms our commitment to sustainability, a cornerstone of our organizational values.”
“At Avant Sports (Seating), we believe in the power of sports to inspire and unite communities. We are thrilled to partner with FIBA, an organization that exemplifies excellence and sustainability in sports,” said Paul Zhou, Manager Director Avant Sports “Our shared values will drive the success of this partnership as we work together to provide state-of-the-art, sustainable seating solutions for FIBA 3×3 events around the world.”
This partnership comes at a pivotal time as FIBA continues to expand its global presence 3×3 presence, with sustainability at the heart of its growth strategy.
